Your hair is a reflection of who you are. Its your identity. And this beautiful relationship deserves care and nourishment. Parachute Advansed Gold strengthens this relationship through deep nourishment with the goodness of Pure Coconut Oil, and Vitamin E so that you get long, strong & gorgeous hair. Daily grooming practices like washing, brushing and styling can cause damage to your hair and leave it looking frizzy, broken and dry. Pure Coconut oil provides a protective layer, moisturizes and softens your hair, reduces breakage, and protects it from protein loss and environmental damages like wind, sun and smoke.